RELIADOSE^® WINS 2007 JPMA INNOVATION AWARD

Cincinnati, OH, April 27, 2007-Blaine Pharmaceuticals received a JPMA Innovation Award for ReliaDose^®, a revolutionary medicine delivery system for babies. Each year, the Juvenile Products Manufacturers Association (JPMA) highlights the most exciting new products in the marketplace. Blaine is one of ten winners that were announced at last week's 2007 International JPMA Show.

ReliaDose, which was invented by a mom, is specifically designed to work with a child's natural desire to feed while ensuring complete, easy, and gentle dosing of over-the-counter and prescribed liquid medication, as well as for liquid vitamin and mineral supplementation. ReliaDose features a patented medicine delivery system that includes a dual-chamber nipple, bottle, and syringe that work together to mask the taste of medicine while ensuring safe, accurate dosing every time.

JPMA selected Innovation Award winners based on the innovation, marketability, trend-setting potential, appeal, and usefulness of the products.

"ReliaDose takes the guesswork out of giving medicine to your baby, and is especially great for new moms," said Dreama Kirby, chief marketing officer, Blaine Pharmaceuticals.

"As the baby feeds, the dual-chamber nipple ensures that the medicine and bottle liquid don't mix until the medicine enters the baby's mouth. This masks the taste of the medicine while ensuring accurate dosing."

ReliaDose will be available at major grocers, drug stores, and mass merchandise locations throughout the United States late this summer.

About JPMA
The Juvenile Products Manufacturers Association, Inc. is an international trade organization of 400 member companies in the United States, Canada, and Mexico dedicated to promoting the industry and the safe use of juvenile products.

About Blaine Pharmaceuticals
Blaine Pharmaceuticals, founded in 1955, specializes in the development and acquisition of consumer brands with significant value and unrealized potential. Blaine builds sustainable brands by creating consumer demand through recommendations from healthcare professionals. The company's flagship product, Mag-Ox 400^®, is the most recommended magnesium supplement by healthcare professionals. Other products include the DiaSense^® family of nutritional supplements, and ReliaDose, a pediatric medicine delivery system.

Blaine is committed to cultivating relationships with physicians, pharmacists, patients, wholesalers, retailers, and business partners to build brands and lay the foundation for future endeavors. For more information, visit www.blainepharma.com.

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