BLAINE PHARMACEUTICALS LAUNCHES THE DIASENSE™ FAMILY OF NUTRITIONAL SUPPLEMENTS
A family of premium nutritional supplements that enhances long-term health for people living with type 2 diabetes and pre-diabetes
FORT WRIGHT, KY, May 3, 2006-Blaine Pharmaceuticals today introduced the DiaSense™ family of nutritional supplements specifically formulated to improve the health and well being of those living with-or at-risk for-type 2 diabetes. The family of products includes three SKUs: DiaSense Magnesium, DiaSense Chromium, and DiaSense Multivitamin.
The DiaSense family of nutritional supplements provides consumers with a solutions-based approach to managing the impact of their diabetes, offering retailers the opportunity to build customer loyalty and cross-sell category related products.
"With 1.5 million new cases of diabetes reported every year, the introduction of the DiaSense family fulfills a need for this rapidly growing category and represents our commitment to providing nutritional supplements that benefit diabetes and heart health," said Vince Gilday, chief operating officer, Blaine Pharmaceuticals. "The DiaSense line is a natural fit for diabetes destination and nutritional supplement sections, and will help retailers offer their customers quality products that complete the picture for diabetes care."
Studies have shown that people living with type 2 diabetes are often in greater need of nutrients such as magnesium, chromium, and antioxidants. Consuming the recommended amounts of these nutrients on a daily basis can affect the long-term conditions and day-to-day symptoms associated with diabetes and pre-diabetes. Studies have shown that these nutrients may help boost insulin effectiveness, support blood glucose balance, promote good eye and skin health, maintain nerve function, and enhance heart health.
"We're finding today that nutritional supplementation-particularly magnesium, chromium, and antioxidants-is the best way to ensure that those living with type 2 diabetes or pre-diabetes are receiving the nutrients they need to manage the impact of diabetes on their health," said Dr. David Zeiger, medical director of healthWorks™ Integrative Medical Clinic in Chicago. "These are essential nutrients that can have a direct and positive impact on the well-being of a person living with diabetes. Relying upon diet alone to fulfill this nutritional need is not always a realistic solution for most people."
Blaine Pharmaceuticals will launch a national consumer advertising and public relations campaign this summer aimed at educating Americans on the ways in which the DiaSense family of products help affect the long-term conditions and day-to-day symptoms associated with type 2 diabetes and pre-diabetes. Consumer marketing efforts will consist of national television and print advertising, as well as a comprehensive mix of aggressive retail promotions and consumer couponing to encourage trials. In addition, Blaine Pharmaceuticals will launch an integrated marketing campaign mid-year that specifically targets healthcare practitioners.
The DiaSense family of products will be available without a prescription at major grocers, drug stores, and mass merchandise locations throughout the United States, including six of the top ten retail chains in the country. In addition, several major retailers will take on the DiaSense family of products later this year.
The products in the DiaSense family are safe to take in combination with one another, and contain no sugar or gluten. In addition, the DiaSense products have no generic equivalents, and are manufactured to Pharmaceutical Grade® standards, exceeding the requirements set for supplements to ensure the quality, safety, and purity of the products.
DiaSense Magnesium
DiaSense Magnesium promotes good heart health, while alleviating symptoms such as leg cramps and migraines. Studies show that up to 80 percent of people with type 2 diabetes have a magnesium deficiency. This doctor-recommended magnesium supplement is a unique, concentrated formulation that dissolves better than other magnesium supplements so the body can absorb more. Two easy-to-swallow tablets provide the daily dosage needed.
DiaSense Chromium
DiaSense Chromium supports glucose balance with a unique formulation of chromium polynicotinate in a dose proven safe and recommended for long-term use. One tablet includes a daily dose of 200 mcg and also includes Alpha Lipoic Acid, a key antioxidant. Studies show that chromium can help balance glucose levels, aid in carbohydrate metabolism, and play a role in healthy body weight.
DiaSense Multivitamin
DiaSense Multivitamin enhances nutrition and metabolism by providing a beneficial combination of vitamins, minerals, and antioxidants, such as folic acid, biotin, selenium, and vitamin C. The nutrients in the DiaSense Multivitamin help balance blood glucose levels, and improve heart, eye, and skin health while maintaining nerve function.
About Blaine Pharmaceuticals
Blaine Pharmaceuticals, based in the Greater Cincinnati area, has been trusted for more than 50 years to deliver quality products for better health, including the MagOx 400®, the number one doctor-recommended magnesium supplement. Blaine is focused on cultivating relationships with physicians, pharmacists, patients, wholesalers, retailers, and other business partners to promote current products and lay the foundation for future endeavors. For more information, visit www.blainepharma.com.
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