ReliaDose^® Receives Top Choice of the Year Award

Cincinnati, October 10, 2007 - Blaine Pharmaceuticals was recently honored with a Top Choice of the Year Award by Creative Child Magazine for ReliaDose^®, a revolutionary medicine-delivery system for babies. Out of nearly 1,000 entries, Blaine received top honors in the baby care products category. Only one top choice winner was awarded in each of the 50 categories.

This is the third national honor for ReliaDose since its launch earlier this year. In April, it received the Innovation Award from the Juvenile Products Manufacturers Association (JPMA), and in June, a "Best of the Best" Product Showcase Award from the National Association of Chain Drug Stores (NACDS).

"We knew from the start that ReliaDose would make at least one aspect of motherhood a little bit easier," said Dreama Kirby, chief marketing officer, Blaine Pharmaceuticals.  "The overwhelming approval and support we have received from the industry shows us that not only is ReliaDose a great product, but it's one that has the potential to change the way we administer medicine to babies."

ReliaDose, invented by a mom, is a unique medicine-delivery system for babies. It features a complete, patented system, including a dual-chamber nipple, bottle, and dosing syringe that masks the taste of medicine while ensuring safe, accurate dosing every time. The dual-chamber nipple allows medication to be delivered directly to the child's mouth, improving medication acceptance, while the syringe allows for medicine to be given at a comfortable rate and ensures the right amount of medicine has been delivered. Because the medicine doesn't mix with bottle contents, ReliaDose allows medication to be delivered without dilution or contamination.

"The appeal of ReliaDose to parents is that it takes the guesswork and frustration out of giving medicine to your baby," added Kirby. "ReliaDose is the perfect solution because it masks the taste of the medicine while ensuring accurate dosing."

Creative Child Magazine is a national bi-monthly publication that provides parents with the latest information on how to nurture their child's creativity. Creative Child Magazine's Top Choice of the Year Winners are selected by an assortment of moms and moms-to-be.  Products are reviewed, subjectively, based on their accuracy of performance, overall quality, and price value. Each top choice winner was published in the September issue of Creative Child Magazine. The issue was also featured at the ABC Kids Expo in Las Vegas last month.

ReliaDose is now available in nearly 20,000 retail locations throughout the U.S. and Canada, including Wal-Mart, Rite Aid, K-Mart, Kroger Grocery Stores, Publix Super Markets, Longs Drugs, Kerr Drug, and Fruth Pharmacies, as well as select H.E.B. Food and Target Stores. In addition, ReliaDose is also available online at CVS.com, Walgreens.com, and numerous other websites.  More information can be found at www.ReliaDose.com.

About Blaine Pharmaceuticals

Blaine Pharmaceuticals, founded in 1955, specializes in the development and acquisition of consumer brands with significant value and unrealized potential. Blaine builds sustainable brands by creating consumer demand through recommendations from healthcare professionals. The company's flagship product, Mag-Ox 400^®, is the #1 selling magnesium brand. Other products include the DiaSense^® family of nutritional supplements and ReliaDose, a pediatric medicine-delivery system.

Blaine is committed to cultivating relationships with physicians, pharmacists, patients, wholesalers, retailers, and business partners to build brands and lay the foundation for future endeavors. For more information, visit www.blainepharma.com.

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